Logo Design / Brand Guidelines / Print Design / Interactive Design

Logic rests on the axiom that existence exists. Logic is the art of noncontradictory identification.

~ Ayn Rand, Atlas Shrugged

 

Chicago-based forecasting software company John Galt Solutions has been providing affordable and automated solutions for consumer-driven supply chains. Forecasting future supply and demand based on real-time analysis, historical trends, and logical expectations that patterns in supply will continue to evolve. 

As a business built on the very principle of logic, rebranding John Galt was a rather meta task. The brand identity centers itself around the capitalized greek character 'lambda - defined as the set of logical axioms in the axiomatic method of logical deduction in first-order logic. In short, lambda is an iconic character representing logic as an entity. 

 
 
 
 
 

Logo Design (above)

Interactive Design

Product page designs for John Galt's two premier software suites, Forecast-X, and the Atlas Suite

Product page designs for John Galt's two premier software suites, Forecast-X, and the Atlas Suite

 
 

Brand Guidelines

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Messaging

 

Typography

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Color Theory

 

Managing Assets


No concept man forms is valid unless he integrates it without contradiction into the total sum of his knowledge. To arrive at a contradiction is to confess an error in one’s thinking; to maintain a contradiction is to abdicate one’s mind and to evict oneself from the realm of reality.
— Ayn Rand, Atlas Shrugged