Logo Design / Brand Guidelines / Print Design / Interactive Design
Logic rests on the axiom that existence exists. Logic is the art of noncontradictory identification.
~ Ayn Rand, Atlas Shrugged
Chicago-based forecasting software company John Galt Solutions has been providing affordable and automated solutions for consumer-driven supply chains. Forecasting future supply and demand based on real-time analysis, historical trends, and logical expectations that patterns in supply will continue to evolve.
As a business built on the very principle of logic, rebranding John Galt was a rather meta task. The brand identity centers itself around the capitalized greek character 'lambda - defined as the set of logical axioms in the axiomatic method of logical deduction in first-order logic. In short, lambda is an iconic character representing logic as an entity.
Logo Design (above)