Branding / Logo Design / Product & Lifestyle Photography

A local startup, Saphyr Pure Linen bedding is created from the finest French flax fibers and woven into soothing colors to enrich and enhance bedroom decor and comfort.


It’s been proven that there’s a direct correlation between a well-designed product and loyalty. Customers that have a positive experience tend to spend more, more often and tell their friends. This is especially important to the startup business whose product is high-cost, low-demand, or hides in a niche market. Saphyr Pure Linen managed to nail all three.

These linens needed a brand that reflected their heritage and photography that rivaled with the most premium competitors.


Branding / Logo Design


Lifestyle Photography

Staged and shot in Stone Harbor, NJ. Art direction, lighting, and photography.


If you make customers unhappy in the physical world, they might each tell six friends.
If you make customers unhappy on the internet, they can each tell 6,000 friends.
— Jeff Bezos, Amazon


Product Studio Photography