Logo Design / Brand Guidelines / Print Design / Copywriting / Photography Art Direction
Making Safety Stand Out: For over 20 years Wyvern has set the standard for air charter operators around the globe.
Over the past 3 years I've worked with Wyvern to develop their global brand strategy around their commitment to safety. Beginning with their need to redefine a premier product, the Wyvern Wingman, we built a collaborative relationship with the marketing and leadership team at Wyvern to redefine their brand entirely.
Surprisingly, old-school tradition heralding from the golden age of aviation means the generally wealthy industry of private aviation is stuck in design crosswinds. Wyvern recognized this and wanted to break free of the mad-man era graphics that frequently drape dusty convention halls. The result is a complete redefinition of the Wyvern brand, updated print materials, and a new, complementary identity for their premier membership - Wyvern Wingman.
Photoshoot Art Direction
Putting Wyvern's new photo style guides into action, we partnered with local photographer Devon John to create a custom photo library for future photography needs.
From messaging, taglines, and keywords, to color theory, and photographic style, this is a comprehensive guide to using Wyvern's new brand identity.
Safe Travels - Promotional Piece
When phrases like "Flight Risk Assesment" and "TWR Due Diligence" are in your industry jargon, that can get boring quick.
A set of custom illustrations were created to breath life into Wyvern's written marerials.